beyond interior design
After more than 11 years dedicated to primarily residential projects, Juliana Oliveira from Beyond Interior Design was prepared to elevate her design firm to be recognized in both a local and national level. Leveraging her Brazilian heritage and a design perspective centered on modern luxury, we strategically repositioned both her and the brand as influential figures in discussions surrounding home design, business, and health/wellness.
We effectively communicated her expertise and accomplishments through various channels, including media relations, social media, speaking engagements, industry accolades, and curated content campaigns. As a result of our efforts, we have significantly enhanced brand awareness, affinity, and credibility among potential clients.
The firm has also expanded its offerings to cater to professional athletes through the introduction of a new design experience, Athlete-Centric Design™, aimed at transforming their homes into rejuvenating spaces.
We increased brand awareness and credibility with over 30 placements garnering over 310M impressions within local, national and trade media outlets such as DHome, HGTV Magazine, Forbes, House Beautiful and more.
We revamped the social media strategy for the interior design firm on five platforms, created a comprehensive high-resolution content library, and took charge of creative direction and production for continuous content series. BEYONDid’s social media platforms became a design portfolio that increased client inquiries. In 2022, our client was honored with the Best Social Media Presence Award by the Interior Design Society.
Elevated the recognition through various prestigious industry award competitions such as Luxe RED Awards, KBIS, Papercity Design Awards, HGTV Awards and more.
Engaging in dynamic content creation for an interior design firm, curating visually captivating and informative materials that authentically reflect the firm's design ethos and resonate with its target audience across various platforms.
• Presentation Development: Meticulously curated and designed presentations that seamlessly showcased the firm's innovative concepts, attention to detail, and transformative design solutions.
• Copywriting: Crafted compelling and tailored copywriting for the interior design firm, ensuring each word resonates with the essence of sophisticated aesthetics and their multifaceted approach.
• Advertising Counsel: Provided strategic advertising counsel by tailoring campaigns to artfully communicate the firm's unique design philosophy and expertise, elevating its brand presence in the competitive market.
• Website Project Management: Managed the website refresh to ensure the brand personality, functionality, and user experience were effectively showcased.
• Community Relations: Partner with community members, organizations and brands to enhance the firm's presence, while contributing positively to the communities it serves.
